Information Worth Paying For


There’s a lot of free information available on business – from how to start a business, how to sell your products/services, how to market your business, digital marketing, you name it, it’s out there.

As a result, most people have some level of knowledge about various aspects of being in business; which is great.  But if we have this knowledge about owning a successful business, why aren’t there more successful entrepreneurs?

With all the information online about becoming an expert of some sort, or about the ‘X number of things you need to do to be successful or to earn six figures, rich entrepreneurs should be a dime a dozen.  Right?

I use to wonder about this a lot then I realised that you can’t be successful on only information you get for free.

The information that will help you be successful, that will take your business to the next several levels, is the one you have to pay for.

All the free ‘how tos’ are just teasers and tasters.  The real pearls of wisdom are in the books you buy (and read), the courses, seminars and webinars you pay for – all of which are worth their weight in gold.

Free information will only take you so far.  To get the juicy, wealth-generating nuggets of wisdom, you need to open your purse or wallet and be willing to pay for it; knowing that it’s an investment in your future.

Once you invest in yourself, take what you’ve learnt and consistently apply it to your business.

If you don’t do this, it then becomes a waste of money; like buying a pair of shoes, leaving it at home and going out in bare feet.  Pointless.

The right book, course, seminar and webinar can generate, in your business, over 10 times the amount you paid for it.

When new clients approach me, they come with a lot of passion for their business.  They know their products and services, most know their ideal client, their sales, marketing, etc.  They may have read a lot of different things to do with business, including their industry, but may lack depth of knowledge and structure that is crucial to the business.

This is a problem that can cause a lot of pain, frustration, stress and overwhelm for entrepreneurs because they can’t seem to figure out what the problem is.

I then take them through my programme modified to suit their specific business needs, including the steps they need to go through in their business; looking at their current business model, the things that are working, the things that aren’t, how we can improve all areas, and many more.

At the beginning of the programme, I tell clients about the milestones of each module, what they should be able to do after each module.  I believe in being able to measure your goals.

Irrespective of clients’ reasons for taking my programme, it nearly always includes the business making more money, so that becomes a measured goal.

One of my clients has gone from selling a few natural-fibre drinks a month to amending her business model, providing a higher value service and earning over 6 times the income from each client, all of whom are now more eager to buy her products.  She’s on her way to earning 6 figures and hasn’t finished even the programme!

I know that not all courses are equal but as I said earlier, some are worth their weight in gold. 😊

Published by Shisha

Shisha Dublin-Green is a Business Success Coach and the founder of AydaOntheGo Business Coaching. She has over 7 years experience as a business coach and consultant to Small and Medium Sized Enterprises in UK and Africa. She provides bespoke coaching programmes and training to entrepreneurs who want to build and grow profit-making, wealth-generating businesses; taking their business from ordinary to extraordinary.

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