Integrity or Profit?


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Sir James Dyson, the billionaire founder of the Dyson products has recently been in the news about a business decision he has made which may have consequences on his reputation.

For those who don’t know, in 2016 there was a referendum put to us in the UK asking whether we wanted to leave or remain the European Union (EU). There was a lot of debate on both sides, with political and business leaders on either side telling us the pros and cons of leaving or remaining in the EU.

One of the many arguments for the Remain vote was that it would be tough for the UK to do business with other countries once we leave the EU and that, if we leave, companies may no longer want their head office to be in the UK.

Sir James Dyson was one of the top business men who was vocal about the benefits of leaving the EU, saying other countries would still want to do business with us, companies would still want to come here; and some would even say that he gave credence to the Leave campaign.

Well, the majority of UK voted to leave so we are currently going through the process of leaving the EU. In the meantime, Sir Dyson announced last week that he is moving his company from the UK to Singapore.

As you can expect, people are outraged. They feel betrayed that after Sir Dyson gave his voice to the leave vote, he is now leaving us to deal with the drama and complexities of leaving the EU and moving his company abroad. Sir Dyson is defending his move that it has nothing to do with UK leaving the EU.

Some accuse him of hypocrisy and have said his decision shows a lack of integrity.

This got me thinking about integrity and what price you place on it.

Do you think integrity is invaluable?

Would you place it more or less than profits in your business?

Let me know your thoughts!

Published by Shisha

Shisha Dublin-Green is a Business Success Coach and the founder of AydaOntheGo Business Coaching. She has over 7 years experience as a business coach and consultant to Small and Medium Sized Enterprises in UK and Africa. She provides bespoke coaching programmes and training to entrepreneurs who want to build and grow profit-making, wealth-generating businesses; taking their business from ordinary to extraordinary.

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