Are You Tough Enough For Success?

An acquaintance of mine called me to say that she was giving up her business and going back to being an employee.

I asked her whether she was just taking a break from her business, and is she was going to pick it up at later date. She said ‘No’, that she was tired of was tired of growing her design business, tired of looking for customers, tired of trying to get her business moving, etc.

I was sad to hear it as she’s such a talented designer, but I would never try to convince anyone to do anything they don’t want to do.

As much as I’d love for every entrepreneur to know how to generate sales in their business, it’s not going to happen. It takes a certain mindset that some people just don’t have.

I’d say over 80% of entrepreneurs who try to grow their business give up within the first three years.

Some of the reasons for this are:

  1. They’re not crystal clear about what they want in their business
  2. They haven’t tested their product in the market
  3. They haven’t done sufficient research
  4. They don’t know their ideal customer and where to find them
  5. They don’t know how to market their products
  6. They don’t have the right message

I’m not saying these people are incapable of having a successful business.

It’s just that they won’t stick with what’s proven to work. 
They dabble in a little of this and a little of that…
Then they just give up.
Simply wanting to succeed isn’t enough.
Trying hard isn’t enough.

There’s a certain mindset you need to have.

You’ve got to know that:

IF YOU WANT SOMETHING DIFFERENT, DO YOU MUST SOMETHING DIFFERENT: You can’t be doing the exact same thing and expecting some dream fairy to give you a different result. Also change doesn’t happen if you do nothing.

SUCCESS IS A SKILL NOT A TALENT: No-one is born innately successful. You may not have everything you need to succeed right now, but you can LEARN what you need to succeed.

NO RISK, NO REWARD: You CANNOT succeed if you’re unwilling to get out of your comfort zone and take risks.

MISTAKES ARE INEVITABLE: You won’t be successful at ANYTHING if you’re afraid to make mistakes. Mistakes will happen, you’ve got to learn to get over it quickly and move on.

FAILURE IS NOT FINAL: Every successful person has experienced failure. In fact, you learn more from failure than you do from success. Learn why it failed, dust yourself up and keep moving.

LEARN AND APPLY: Willingness to learn is fantastic but you MUST apply what you have learnt.

Do you have the mindset to succeed? Send me your comments and tag a friend who needs to hear this.

Published by Shisha

Shisha Dublin-Green is a Business Success Coach and the founder of AydaOntheGo Business Coaching. She has over 7 years experience as a business coach and consultant to Small and Medium Sized Enterprises in UK and Africa. She provides bespoke coaching programmes and training to entrepreneurs who want to build and grow profit-making, wealth-generating businesses; taking their business from ordinary to extraordinary.

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