The other day, I was on Instagram and an entrepreneur made this comment on my page:
“It’s a rough road being an entrepreneur with business and financial challenges that come along the way; and with social media outlets closing their doors by changing algorithm systems and making money from small business owners.”
I see similar comments like that from entrepreneurs. They complain about the ways social media platforms are trying to make as much money as possible from small businesses. I absolutely understand the sentiment.
My response and advice to the him was:
“The entrepreneurial life is a challenging one, especially if you’re trying to navigate ways to grow your business without guidance. Trying to figure out how to get customers and make more sales on your own is incredibly tough, frustrating and overwhelming, to say the least; and it’s also likely to take you at least 3 times as long to get the results you want!
It’s important for us entrepreneurs not to be fooled by the ‘free’ access to Instagram/Facebook (or other social media) platforms.
These platforms are ‘for-profit’ businesses; and like any business they’re going to see how best to make a profit (get as many businesses to do sponsored ads as possible), whilst providing value = ‘free’ use of their platform; which means as a business owner, you must do the same. ”
No business should rely on social media alone as their ONLY marketing strategy. Yes, these platforms create opportunities that may not have been easily accessible and available, especially for small businesses; however, they should be just ONE of a variety of strategies that you can use to get the results you want (off and online) in your business. In fact, a lot of the online strategies have been adapted from successful offline marketing strategies.
Social media should be just ONE of the tools you use to grow your business, but NOT the only one. Otherwise you are putting your business success at the mercy of respective platforms when they change their algorithms.
This is why I teach a variety of success marketing strategies that you can use to get the results you want (both off and online).
Your responsibility as an entrepreneur is to find the right social media platform(s) for your business (some may not be beneficial for your business) and figure out how to use the respective platform(s) to get customers, increase sales and get the results you want, irrespective of any changes to their algorithms.
This is why I created my 14-Day Challenge, Supercharge Your Business, especially for entrepreneurs who are struggling with lack of customers AND sales in their business.
I’ve met so many entrepreneurs who put so much into their business and not getting the results they want so I put together this 14-Day Challenge to show you the right success strategies that your business needs to get the results you’re after!
Check it out here: Supercharge Your Business